Art is the key....AI helps.

No matter the clever marketing, messaging, or event you want to make sure you are designing something people actually want to wear. A good design makes all the difference and I believe wearability matters too. Not only design, but also print quality on a good shirt. I have been told so many times the customer doesn’t care…..that’s not true. They just don’t want to pay more. I want them coming back, or I want them to regret using someone else, and come crawling back with a full apology. Why would they do that….Your print looks better, shirt wears more comfortably, and you treated their project with the attention it deserves. A lot of the T-Shirt shops are on a race to the bottom, don’t be one of those shops. Narrow your focus. Find your niche and do it well. Make relationships and be sure you price right for your shop. Everyone winning.

AI is a tool. It has made it easier for customers to tell you what they want, but every AI design still needs a human touch so do not be scared of AI. All it is doing is making art quicker which means we make $ faster. All good things.

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